Grass Valley manufacturing titan featured in new TV series
CEO Titan Gilroy stresses a ‘Made-in-America’ theme
The first thing you need to know about Titan Gilroy is, yes, that’s his real name.
As owner and CEO of Titan America MFG in Grass Valley, Gilroy is about to embark on a journey that few would associate with a machine shop boss: He’s starring in his own TV show.
Gilroy, a former top amateur boxer and a former prison inmate, is the focal point of “TITAN American Built,” which will make its series debut at 7 p.m. Friday on the MAVTV cable network.
MAVTV, owned by Lucas Oil Products Inc. and headquartered in Corona, is carried locally by Dish and DirecTV. The cable channel features decidedly macho fare, including motor sports, cage fighting and numerous automotive-themed shows.
Lately, MAVTV’s website has been promoting Gilroy as the network’s new face. His show hammers home a consistent message: American manufacturing is the world’s best.
Gilroy has been filming the first season’s 13 episodes at his Grass Valley machine shop and says he is already signed up for 13 more next year.
Whatever the show’s long-term future, Gilroy will undeniably command the attention of those tuning in to watch. Built like a bull with eye-catching tattoos and a stare that could crack bricks, Gilroy aims to convince U.S. business leaders that “made in America” is an advantage, not just a slogan.
On the show, the 45-year-old’s imposing, gung-ho, let’s-win-this-for-America persona is on full display. He says too many business leaders have been “outsourcing the very foundation that America was built on” and too many consumers aren’t aware of the everyday importance of manufacturing.